D I S N E Y

MARY POPPINS RETUrNS

MARY POPPINS RETURNS

INTERNATIONAL SOCIAL CAMPAIGN

The design for the Mary Poppins Returns social campaign required an approach which both celebrated the original film for familiar audiences, and engaged a newer audience experiencing the wonder of Mary Poppins for the first time.

Featured here are animated short videos bringing to life illustrations of the film costumes, designed to travel around a fashion designer's workspace, placing footage elements in polaroids and paper scrolls for an eccentric surprise only Mary herself could create.