BEAUTY AND THE BEAST
IMAX WEBSITE ACTIVATION
This project allowed for the creative freedom to visualise and create from scratch the traditional Enchanted Rose as featured in the Disney classic Beauty and the Beast and apply it to an IMAX competition mechanic.
This also led to the UI design for the site and a wealth of promotional assets to drive engagement.
Nominated for The Drum Social Buzz Awards for Best Use of Promotions/Competitions, this competition was a huge success generating over 20,000 unique tweets. The basis of the competition was that with every ban of tweets met, a rose petal would fall and generate one winner per petal.