I was approached by Europe's leading Bollywood dance production company 'BollyFlex' to rebrand ahead of their feature on the BBC.


As a dance company which celebrates traditional Bollywood routes and urban appeal, I set about creating a logo to reflect this. Movement was a key aspect I wanted to portray in the logo, along with subtle reference to Indian motifs and striking font choice. In order to achieve this, I custom made the font to have control over locking the letters together for a unified, bold logo.