GET UP
Working with Dream Factory EU, I had the pleasure of working on the inspirational Lea Becker film 'Get Up'. Creating various key art iterations and a social campaign suites, the focus was to capture the the friendship between the cast in an authentic way and to inspire their real-life fans.
GET UP
SOCIAL CAMPAIGN
The design for the Get Up social campaign was led by a fan-first approach, with authenticity as the key driver for the design. Playful colour grading was applied throughout, alongside lens effects synonymous with playful manual photography to make the viewer feel a part of the behind the scenes shots. The graphic approach was clean and bold, leaning into the youthful energy of the film.
Overall the campaign was very fun to create and delivered at a fast pace, which this simple and stylish approach applied itself to wonderfully throughout all of the adaptions for social media.
