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Top - Free The Fun
I L L U M I N A T I O N & U N I V E R S A L P I C T U R E S
MINIONS
MINIONS
FREE THE FUN
Working with MXW Studios - A Trailer Park Group Company, I was the lead designer for the 'Free the Fun' Minions franchise campaign of 2022. This project was extremely fun to work on, playing on the cheeky personalities of the Minions with character body swaps and a vivid palette for the summer timing of the campaign.
A custom font was also created for the main copy.
Overall it was a huge success and went on to be rolled out as a cafe creative and used for various brand partners to showcase their products alongside the Minions.
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