A range of promotional material including a canvas ad, digital ads and promoted social posts were created for the release of Mr. Robot Season 2, across clients Universal and Amazon.
All assets were designed with a hacking/ decoding theme throughout. This was particularly transferrable for a canvas ad, whereby the user is subject to an immersive advertisement experience. Content only reveals once passwords have been entered or the code has been 'hacked'. This is then interjected with character profiles, hidden content listings, trailer footage and a click-through to purchase.